Tuesday, May 20, 2008

Font Tehcnology

Fonts are the typeface that can be reproduced on the screen and printed on paper. A font is actually the design on the letters of the alphabet and the type is the size of the font. A font is a set of characters of the alphabet in a single typeface. This means that all the letters of the alphabet as well as the numbers will have the same basic design even though the size may change.

In the beginning there were the bitmap fonts that were used on windows and Macs. These fonts had a drawback, they could not be enlarged because they would break up and look horrible when printed. Then Apple and Microsoft came up with the 'True Font' type that we use today. These fonts and their type can be reduced and enlarged a great deal and still appear normal without getting the jagged edges the bitmap fonts would produce. There are the 'bitmap' font type, the 'true' font type and 'true type rasterizer' font type that are largely used today. All the fonts are entered into the registry of a system and from here they are linked to the documents that are using them.

Digital fonts come in two basic flavors: PostScript Type 1 and TrueType. Want to know more about fonts and which font format is best for you? Check out this link(
Font Search) and you can also go to this link(Fonts.com - Download over 125,000 Fonts!)

Having the right font or typeface in your marketing campaign such as your advertising flyers is as important as getting the right picture to accompany the message you want to convey. Your font is vital in getting your target clients attracted to your ads. Each style will definitely determine how your target readers would react to your ad. And your fonts would definitely be able to influence your target audience’s buying decisions based on its impact.

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